Analytics

Digital Fusion Analytics Process

digital fusion customer centric

Part 1: Audit & Understand

We get to know our clients by living their customers’ digital journey. Our experts take the time to understand your business and your digital presence to create a full picture of how your customer interacts with you. We combine this with a thorough technical review of your web, mobile, and analytics technology to get a clear picture of your current situation.

Part 2: Plan & Deploy

We build and deploy an analytics and measurement strategy focused on collecting the right information at the right touch points no matter the channel. Our customized strategy allows you to proactively manage your marketing and your business to improve performance and drive demonstrably greater ROI.

Part 3: Optimize & Empower

After your analytics implementation is complete we continue to work together to learn from the information being collected and continue to enhance and refine where and how we measure. Our experts can become an extension of your team acting as personal analysts or can build up your own teams through dashboards, alerts, coaching, and training to become masters of your own analytics.

Sample Analytics Cycle


business intelligence visual 01

Analytics Services Include

  • Implementation & Audit
  • Measurement Strategy
  • Attribution Modeling
  • Campaign Optimization
  • Custom Analysis/Custom Development
  • Data Visualization
  • Mobile App Tracking
  • Platform Integrations
  • Testing & Personalization
  • Training

Lets get started.

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