Paid digital media is an extremely versatile and highly valuable element to a brands digital marketing quiver. Applied correctly, it can be utilized to touch customers at every stage in the consumer lifecycle. Reaching a highly engaged audience who is already aware of your brand to boost retention and loyalty has never been easier with tactics like re-targeting, custom audiences, search engine marketing (SEM), and website side retargeting/optimization. Paid digital ads have rapidly evolved and can also be used to help brands acquire future customers. To accomplish this, we use modeling and behavioral/interest based targeting strategies that help brands drive engagement at the most relevant time in a customer’s discovery process with that brand.
All our paid media programs are focused on ROI and each have very clear, measurable results that are focused around reaching your customers wherever they might be. By utilizing all the data at our disposal, our placements reach the right audience based on their interests, online behaviors and demographic specifications. We educate and excite your audience by re-marketing to consumers across the web and social media. And our paid search and SEO strategies ensure your brand will be found and consumers will be properly engaged.
- Paid Search/Display Strategy and Analysis
- Dynamic Retargeting and Programmatic Media Buying
- Custom Audiences/Facebook Exchange
- Bid Management and Optimization
- SEO Audit/Keyword Analysis
- Organic Search Engine Optimization (SEO)
- Linking Building Programs
- Paid Search (SEM) / Pay Per Click (PPC) Advertising
- Keyword Targeting & Paid Search Retargeting
- Execution and Ongoing Management, Including Measurement of Results/Return on Investment (ROI) Analysis
- Proactive Reputation Management